Jakob is something of an interactive guru. Having studied at film school in Sydney, this half Swede half Hungarian aristocrat returned to Stockholm and joined A.C.N.E, where he worked with brands including VW, Burger King, and Coke Zero.
In 2010 he joined Academy and picked up a D&AD Pencil and 2 Cannes Lions for his ground-breaking social media/facebook activity for Skittles.
The follow up campaign was a huge hit too. The launch of the new, blue coloured Skittle won another 2 Lions in Cannes.
Other clients include Ikea, O2 and Nike, the latter film focusing on the Nike ‘Chance’ competition in which Pepe Guardiola goes to a youth game to find the next rising star.