Popp specializes in dialogue-driven comedy spots, and has worked with a variety of talent from the sports world, including Peyton Manning, Troy Polamalu, Adrian Peterson, Henrik Lundqvist, Danica Patrick, Roger Federer and Venus and Serena Williams.

Some of the brands he has worked with include McDonald’s, Verizon, Bud Light, Head & Shoulders and Jeep.

Popp began his career on the agency side at DDB Chicago, where his work for brewing company Anheuser-Busch won every major advertising honour.

As a director, his work has been recognized by the Cannes Lions, the Clio Awards, the Andys, and he earned a distinction for humour and talent performance at the AICP Show at the Museum of Modern Art in New York.

In 2014, Popp’s short film, the dramatic thriller Last Shot, premiered at the Newport Beach Film Festival and was a finalist at the Oscar-qualifying USA Film Festival.